Jinying Li is an assistant professor of Film and Media Studies in the English Department at the University of Pittsburgh. Her research focuses on media theory and culture in East Asia. Her essays on Asian cinema, animation, and digital media have been published in Film International, Mechademia, The International Journal of Communication, Journal of Chinese Cinemas, Asiascape, and Camera Obscura. She co-edited two special issues on Chinese animation for the Journal of Chinese Cinemas, and a special issue on regional platforms for Asiascape: Digital Asia. She is currently completing her first book on anime and geek culture. Jinying is also a filmmaker and has worked on animations, feature films, and documentaries. Two documentary TV series that she produced were broadcast nationwide in China through Shanghai Media Group (SMG). She is one of the co-writers for the animated feature film Big Fish and Begonia (Dayu Haitang, 2016). She has also produced an experimental VR documentary 47km (2017) in collaboration with Chinese director Zhang Mengqi at Beijing Film Academy.